How to Add Business Branding
to an Office Design

In a competitive business landscape your office is more than just a workspace, it’s a communication tool that reflects your company’s identity and values. Creating a branded office design can boost employee morale, impress clients and reinforce your company’s identity.

Why Office Branding Matters

Office branding goes beyond simply hanging a logo on the wall. It’s about creating a cohesive space that:

• Communicates your company’s personality.
• Improves employee engagement.
• Creates a memorable impression for visitors.
• Reinforces company culture and values.

Key Elements of Effective Office Branding

1. Colour Palette Integration

Your company’s colour scheme is the foundation of visual branding. Consider:

• Matching wall colours to your brand’s primary colours.
• Using accent colours in furniture and decorative elements.
• Incorporating colour through artwork and soft furnishings.

2. Strategic Logo Placement

Carefully considered logo placement can create an impact without overwhelming the space:

• Reception area feature wall.
• Meeting room backdrops.
• Etching on glass partitions.
• Minimalist signs in key locations.

3. Brand Storytelling Through Design

Transform your office into a space that tells your company’s story:

• Historical timeline artwork.
• Infographic walls showcasing company achievements.
• Photography representing your team and company history.
• Mission statement integrated into design elements.

4. Custom Furniture and Accessories

Invest in branded touches that combine functionality with branding:

• Custom-designed chairs with company colours.
• Branded cushions and throws.
• Unique lighting fixtures.
• Personalised stationery and desk accessories.

5. Technology and Digital Branding

Modern offices could incorporate digital branding through:

• Interactive welcome screens.
• Digital displays showcasing company achievements.
• Branded screensavers and desktop backgrounds.
• Consistent digital communication templates.

Implementation Tips

When adding business branding to your office design:

• Maintain a balance between professional and creative.
• Ensure design elements are tasteful and not overwhelming.
• Consult with office design professionals.
• Involve employees in the process.

A well-designed office branding strategy can take a workspace from a functional area into a representation of your business. By carefully adding your brand’s visual elements, you create a space that inspires, motivates and impresses.

Looking to uplift your office or workspace? Get in contact with a member of our design team today to help update your office space.